Objective: ‍ My agency was invited by Anheuser-Busch to pitch for the opportunity to lead all shopper marketing and creative across Texas. Our assignment was to reinvigorate Bud Light for the Texas market. While we were not ultimately selected, this remains one of my favorite pitches — a project that paid homage to classic beer and Western ads, embracing their gritty, human, and nostalgic spirit that made me fall in love with beer advertising in the first place.