FUJIFILM SONOSITE
Objective: Working with the creative team at The Engine Is Red, we partnered with FUJIFILM Sonosite on a series of projects to highlight what has long set its ultrasound portfolio apart—durability, quality, and a legacy of trusted performance across North America.
Insight: FUJIFILM Sonosite’s first ultrasound systems were built to withstand the battlefield. Today, that same durability helps care teams navigate the everyday realities of patient care.
Concept: Our portfolio of ultrasounds are moving alongside clinicians to see more, do more, care more.
Responsible for: Brand Positioning & Messaging Across Digital, Web, Trade Show & Product
Agency: The Engine Is Red
Design: The Engine Is Red Creative Team
Video: FUJIFILM Sonosite Creative Team
Product Brochure
Product Brochure
As part of the brand refresh, we developed a comprehensive messaging framework that introduced new ways to communicate the portfolio—from foundational messaging assets to key talking points for sales teams.
Web Messaging & Campaign Work
Every care team shares the same goal: helping patients get back to what they love most. The TEU campaign showcased how ultrasound delivers immediate answers when every minute matters—giving clinicians the insight they need to act quickly and get their patients on the path to recovery.
The Anesthesia campaign brings focus to what FUJIFILM Sonosite ultrasound systems are known for: uncompromising clarity and exceptional image quality.
