SONOMA CLEAN POWER
Objective: Our creative team at The Engine Is Red partnered with Sonoma Clean Power on a range of initiatives—from new incentives and programs to energy-saving solutions for homes and vehicles—all with a shared goal: making clean energy feel accessible, human, and distinct from the typical copy & paste “green” messaging.
Insight: Clean energy isn’t just about charging an EV. It’s already flowing through the ways we power our homes, our cars, and our daily lives.
Concept: SCP clean energy powers everyday moments: the home cooked meals, game nights, the holiday lights of family holidays.
Responsible for: Brand Positioning & Messaging Across Digital, Web & Commercial Video
Agency: The Engine Is Red
Design: The Engine Is Red Creative Team
SCP’s clean energy powers the moments that make everyday life feel meaningful—from home-cooked meals and family game nights to the holiday lights that become a child’s favorite traditions. We captured these moments in a series of digital, print, and out-of-home ads designed to build trust across the community and encourage residents to explore available programs, incentives, and energy-saving opportunities.
