LCRA PARKS

Objective: ‍ LCRA Parks came to our team at The Engine Is Red with a simple goal: make it easier for people to get outside. They needed an immersive website that could capture the feeling of being out there—while helping outdoor lovers plan, explore, and go.

Responsible for: Brand Positioning & Messaging Across Digital, Web & Brand Assets

Agency: The Engine Is Red

Design: The Engine Is Red Creative Team

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Inspired by leading outdoor brands like Patagonia, The North Face, and AllTrails, we created a user-friendly, playful experience that made planning feel less like a chore and more like the first step toward getting outside.

Inspired by leading outdoor brands like Patagonia, The North Face, and AllTrails, we created a user-friendly, playful experience that made planning feel less like a chore and more like the first step toward getting outside.

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