ROMBAUER

Objective:‍ With every changing season comes another chance to remind people why they should be enjoying Rombauer.

Insight: ‍ How can we remind our loyal sippers & curious new comers that the best part of summer is Rombauer?

Concept:‍ Our Spring–Summer campaign captures and celebrates the joy of summer — sun tanned skin, bare feet, rolled down windows, the first dive in. Because when summer feels this good, it tastes like Rombauer.

Responsible for: Brand Positioning & Digital & Web Messaging 

Agency: The Engine Is Red

Design: The Engine Is Red Creative Team

Video: Trevor Hooper / Seamless Content Co.

For more than four years, I’ve helped tell the Rombauer story through campaigns that show up where life is celebrated — at Thanksgiving tables, holiday gatherings, and the first hopeful days of spring. This summer, we set out to welcome new gen

For more than four years, I’ve helped tell the Rombauer story through campaigns that show up where life is celebrated — at Thanksgiving tables, holiday gatherings, and the first hopeful days of spring. This summer, we set out to welcome new generation of wine lovers into the story, continuing Rombauer’s legacy while carrying forward its simple promise: always “Find Joy.”

Digital ads

Digital ads

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No copy left untouched. From display ads to Google copy to pop up’s you almost closed too quickly, if there were words on the screen, I wrote them.

No copy left untouched. From display ads to Google copy to pop up’s you almost closed too quickly, if there were words on the screen, I wrote them.

Social campaign

Social campaign

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