Objective: ‍ With every changing season comes another chance to remind people why they should be enjoying Rombauer.

Insight: ‍ How can we remind our loyal sippers & curious new comers that the best part of summer is Rombauer?

Concept:‍ Our Spring–Summer campaign captures and celebrates the joy of summer — sun tanned skin, bare feet, rolled down windows, the first dive in. Because when summer feels this good, it tastes like Rombauer.

Responsible for: Copywriting