SF SPCA

Objective: ‍ The San Francisco SPCA came to our team at the Engine is Red with a heartwarming ask: create a single day where every pet adoption would be free.

Responsible for: Brand & Digital Messaging Across Web, Microsite, Assets

Agency: The Engine Is Red

Design: The Engine Is Red Creative Team

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Powered by a partnership with the ASPCA and CalAnimals, we sent out the call to all of California, we launched a new brand, intuitive website, and statewide shelter toolkit making it easy for communities to rally around what we all love: helping she

Powered by a partnership with the ASPCA and CalAnimals, we sent out the call to all of California, we launched a new brand, intuitive website, and statewide shelter toolkit making it easy for communities to rally around what we all love: helping shelter animals find forever homes.

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In its first year, the campaign generated 10 million+ impressions, 30,000+ shelter searches, and a $0.53 CPC, helping over 3,600 animals find homes and freeing space for 130 shelters to help more in need.

In its first year, the campaign generated 10 million+ impressions, 30,000+ shelter searches, and a $0.53 CPC, helping over 3,600 animals find homes and freeing space for 130 shelters to help more in need.

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