This Warby Parker campaign may have come from my college portfolio, but it still feels true & authentic to my copywriting voice and my love for a little tongue & cheek.

Objective: The campaign encourages Warby customers self-expression, in every form it takes, made possible by inexpensive eyewear.

Insight: The act of putting on glasses can be a transformative experience.

Concept: We are multidimensional humans so our glasses should be designed to fit all our different personalities.

Responsible for: Copywriting